Can Galaxia Compete with Facebook?


We’ve heard of Mobli often enough — either about their big-name investor group including Leonardo di Caprio and Mexican telecom magnate Carlos Slim or about their always interesting, occasionally successful social media enterprises. Besides Mobli itself — an Instagram clone that got a pop in usage around the time Facebook bought Instagram — the company is probably best known for Yo, the app that let users just send “Yo” to each other (it didn’t have staying power). Their latest is a social network called Galaxia, and it’s hoping to compete with Facebook.

Mobli is employing their usual strategy of finding out what users don’t like about Facebook, then doing the opposite. They’ve apparently noticed two things in the making of Galaxia — that some users don’t like using their real names, and that a lot of users don’t like sharing certain pictures with family members.

Galaxia is kind of like what Facebook would be if there were just groups. Upon signing up for Galaxia, users can create or join as many groups (called Worlds) as they would like, with each functioning as its own closed-off social network. While users can use a dashboard to easily access all of their groups, anything posted in that group stays in that group, and can’t be seen by those outside of it.

On top of that, Galaxia users can create multiple usernames (or personas), and none of them have to reflect their real name or identity. It grants anonymity, but the idea is that the user imbues each persona with its own identity. Moshe Hogeg, the founder of Mobli, noticed that people act differently when they’re with different groups of people, and tried to create Galaxia as a reflection of that. Users can create a persona for each group they’re in, with the added benefit that no one else using Galaxia will be able to see which personas belong to the same user. So, those party pictures can go up in one group without them ever getting back to the parents.

Galaxia will also have paid groups that group creators can charge a membership fee for. So far, it looks like this would mostly be used for celebrity and internet personality accounts, which would allow fans to access exclusive material. It’s unclear what the revenue split would be between group creators and the site.

It’s a creative idea, but given that the current crop of successful social networks has metastasized (to the point where not even Google could get their foot in the door), it’s going to be very hard for Galaxia to catch on. Then again, it’s probably time we stopped trying to view new social networks as “Facebook killers.” While networks like Ello haven’t achieved mainstream success, they still retain vibrant and enthusiastic communities, and there’s no apparent reason it’d be any different with Galaxia. That might not be a lofty business goal, but it’s good news for users looking for a way out of Facebook.

Original article:

Written by: Chance Kinney

InsightsShana Grossman