Momofuku Lands Two Celebrity Angel Investors
Momofuku's app, Ando, already has a celebrity chef. Now it has celebrity investors.
Aziz Ansari and Jimmy Fallon are two of the angel investors behind Momofuku restaurateur David Chang's investment round for the tech project.
Ando is a delivery-only service available in select New York neighborhoods. The food is made in an undisclosed location, and the recipes are designed specifically for delivery. New York customers within the Midtown East delivery zone can order cheesesteak, fried chicken and other lunch or dinner options through the mobile app or online.
The company this week raised $7 million in a Series A round led by Forerunner. This round is the first time Chang has taken on any significant venture financing for any of his restaurants.
It's no coincidence the funding round is for Chang's first project to rest on a tech component, rather than Momofuku's traditional brick-and-mortar restaurants. Ando works with Uber to coordinate its deliveries. Co-founder Hooman Radfar comes from a tech background.
The project attracted the attention of interesting investors. BoxGroup and Wildcat Venture Partners participated along with Forerunner.
Other angel investors included the chairman of Estée Lauder, a co-founder of Warby Parker, the founder of SoulCycle, and, of course, Ansari and Fallon.
Fallon has made notable investments before, as in the music startup turntable.fm, according to Crunchbase.
Ando is the only investment listed for Ansari.
"As a brand that stands for craft and quality, trying to reinvent a category, we bring on people who share those same high standards," Radfar told Mashable. "These are guys who are experts at their craft. Aziz is someone we can email about copy, about voice, about brand."
With this influx of funding, Ando plans to expand the area of New York it serves, Radfar said. Expansion beyond New York could come down the line, but nothing is set, Radfar said.
Original article: www.mashable.com
Written by: Emma Hinchliffe