Facebook Livestream Checklist
From cute puppies frolicking in fields to daring rescues during natural disasters, videos are everywhere. They tell stories, raise money and sell products. They help keep families connected during deployments and make it easy for parents to read bedtime stories to their children when traveling on business trips. They help people connect in ways that the written word can’t.
Every minute, 400 hours of video are uploaded to YouTube, and a billion hours of video are watched there every day. But YouTube isn’t the only place where videos are a hot commodity. According to one report, Facebook users watch 100 million hours of video every day, with livestreaming growing in popularity by the minute.
If you’re thinking about livestreaming on Facebook and want to make a lasting impression on people that won’t soon be forgotten, you may want to steer clear of just “winging it” and put some careful thought into planning and preparation instead.
Here’s a checklist of things to consider if you want to hit a home run on Facebook with your livestream.
Paint Yourself In The Best Possible Light
Using natural light might seem like the wisest decision, but in reality, it isn’t. The best light production strategy is known as three-point lighting.
• Key light should be strategically placed to either the left or right of the camera, with the direction of the light shining on the opposite side. So if your key light is placed on the left of your camera, the direction of the light should be toward the right.
• Fill light should serve as a balance to your key light. The key light innately creates a shadow on the opposite side where the light shines. So if your key light is placed on the left of your camera with the light shining toward the right, your fill light should be placed on the right of your camera with the light shining toward the left. This creates an even balance of light without blinding your viewers.
• Backlight should be placed behind you. This blends well with key and fill light by highlighting your frame so that you stand out from the background.
Invest In A Sturdy Tripod
A tripod gives you flexibility when streaming your videos since you can stream footage both vertically and horizontally, as well as position it at whatever height best suits you. And best of all, a tripod is easily transportable.
Make It Easy For People To Hear You
An external microphone is a must-have when livestreaming since it will produce a rich sound that isn’t garbled or distant. No one is going to watch more than a few seconds of your stream if they can’t hear you or understand what you’re saying.
Get To Know Facebook Pages Manager
To livestream, you’ll need to familiarize yourself with Facebook Pages Manager. Once you’re there, click the icon that depicts a small pen and pad, and then click on the red video button, which will read “go live.” Write an intriguing summary of your video that will make people want to watch, and you’re ready to go.
Now that you know how to produce a high-quality livestream, here are two quick tips to keep in mind as you embark on your journey:
• Let people know before you go live. This seems like common sense but is something that many people overlook. Post messages, promotional images and even short videos to build anticipation prior to your broadcast going live.
• Don’t freak out if things don’t go according to plan. Since you’ll be livestreaming, you won’t be able to edit anything. But that’s OK. Just be you. People will enjoy your livestream a lot more if you’re not a monotonic robot on their screen.
Many businesses are now using livestream video to engage their audiences through behind-the-scenes tours, new product launches, webinars, interviews and Q&As, and live online classes.
Elevate the production value of your livestream event by investing in the proper lighting, using a tripod to keep the footage steady, and creating an appealing summary that will catch people’s attention.
Best of luck to you, and happy livestreaming!