Set Goals, Reflect and Captivate: Becoming An Online Influencer
With so many experts nowadays in the digital space, one of the most profitable and distinctive things you can do is become an online influencer. Business owners, product creators and entertainers are continually searching for ways to get influencers to promote their products and services. Here are three branding strategies you can use on your journey.
1. Set Specific Goals
When you start your journey of becoming an influencer, you need to begin by setting small goals and working your way up.
For example, if your goal is to have millions of followers, you need to aim first for 100 active followers, then 1,000 and work your way up slowly. Remember the old saying, quality over quantity? Growing your active followers gradually will give you a clear understanding of how to engage with your currentfollowers before you obtain more.
Is your current content strategy inadequate? Does your profile picture look professional? Are your interests comparable to your target market's interests? Your current followers can give you critical feedback that will allow you to make adjustments to your content strategy and posting frequency.
Think about it in this context: Your friends will usually help you avoid an embarrassing blunder if you seek their guidance first. After reaching out to your followers for opinions, make the proper adjustments then focus on steadily increasing your followers and expanding your circle of influence.
2. Remember You're A Reflection Of Your Brand
Aspiring influencers should meticulously ensure that everything they do is a positive reflection of their brand. Your brand is a digital signature that defines who you are and what your brand believes in. This starts with your personal philosophies, your viewpoint on life, your principles, your appearance and your tactfulness.
Remember when high-flying Papa John's ex-CEO and spokesperson John Schnatter blamed the NFL for his pizza sales grief? With a motto of "Better Ingredients, Better Pizza," the actions of the now-removed spokesperson didn't align well with the brand he built so skillfully. Papa John's social media fans opposed the brand's views and shrewdly used the opportunity to protest the company digitally. In addition to the social media outcry, enraged investors sent shares down an enormous 11%. Furthermore, Schnatter's net worth fell $70 million in less than 24 hours. (Now that's what I call taking your eyes off the doe).
Simply put, consistently ensure that as an influencer, spokesperson or brand ambassador, you adhere to your branding practices at all times.
3. Captivate Your Audience
Your brand needs to be imprinted in the minds of those who see your material. Visuals, like professional videos and graphics, supply your potential clients with an idea of how they will use and engage with your products or services.
For instance, Squarespace does a great job of showing their target market the possibilities and simplicity of utilizing their software to build websites. Jaguar captivates its audiences with visually exhilarating images prominently displayed in their dealerships, on their website and on their social media accounts.
The end goal of utilizing captivating visuals is that your potential clients will have fewer questions about your product and will ultimately convert faster. Spend as much time perfecting your visual strategy, and your revenue is destined to soar.
If you feel that you don’t have the skills required to achieve the best results in this department, don't be afraid to outsource to qualified professionals. Consider hiring someone who can create these professional assets for you. Thankfully, several popular websites promote the work of graphic design and video editing freelancers.
Now that you have a better idea of the road ahead, hopefully, you feel confident that you will achieve your goals in establishing yourself as an influencer in your marketplace.