Increase Your Brand Awareness
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won't work for you this year. What got you to this point won't get you to where you want to be, and your job as an entrepreneur is to keep up with this change.
The leads you bring in and the customers you attract are the lifeblood of your business, and it's no longer enough to create a single marketing funnel and expect a return on your investment.
Today, your ability to create leads comes down to building trust and intimacy with those who need you the most, and to then convince them you're the most relevant choice. You need to become omnipresent and top of mind, and you can do this by paying close attention to these six digital marketing trends.
1. Relevancy wins the war
It's no longer about collecting the most email addresses or leads. Those with the biggest lists used to dominate their niche, but this will not work in 2018 as people begin to crave greater intimacy and relevance.
In 2018, relevancy will win the war. If you want to increase your profit this year, it isn't about creating more leads, it's about building greater intimacy and relevance with the leads you have -- so you provide the right solution, to the right people, at the right time.
2. Attention is the new currency
If you're not capturing (the right) attention in 2018, you lose your ability to compete without spending massive amounts of money on advertising and other online marketing.
Attention is getting more and more expensive as more businesses have easier access to it, meaning it's more important than ever to make the most of the attention you capture. People are so overwhelmed with messages that they're starved of significance. This is an opportunity for you, because as soon as you capture their attention, you capture their loyalty and wallet.
It's no longer about spreading your marketing further and further for the sake of it. You have to spread it to the right people at the right time, and make the most of their attention the moment you capture it.
3. Be Tai Lopez (kind of)
Love or loathe him, Tai Lopez has mastered a specific skill: He appears to be everywhere.
His ability to reach the masses is an incredible feat, and defines what it means to be omnipresent to your audience. It isn't about appearing everywhere to everyone, because this is both expensive and pointless.
No, the point of becoming omnipresent is to appear in front of those leads most relevant to you, and who you are most relevant to in return. This combination of omnipresence and relevance leads you to be top of mind, which in turn ensures your audience knows, likes and trusts you.
4. One platform is not enough
If you think dominating a single platform is enough, think again.
Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading Entrepreneur.com. As such, the key to your success is to repurpose your content across multiple (relevant) platforms.