How to increase your brand awareness in 2018

Combat the new Facebook algorithm, take back control and improve audience reach and engagement.

Instagram is ideal for brands but making your profile the best it can be requires patience and lots of tweaking.

"Make your content more digestible to a younger demographic"

People engage with brands on Instagram 10x more than Facebook, 54x more than Pinterest, and 84x more than Twitter.

"Building a personal brand is an investment in yourself and your future - let's get started!"

Alter your content to make Facebook's algorithm work in your favor

Follow these 7 steps to sharpen content for mobile users that they'll actually read, engage with and share, boosting your brand's word-of-mouth marketing.

Use blogging and social media to launch a new career and change your life.

How to stop promoting anywhere and everywhere and start building relationships -make people care about your brand.

Think Facebook is huge time waster? Rethink why and how you use Facebook to turn it into a business networking machine.

"Sometimes, branding opportunities come out of nowhere and last for seconds. One teen's viral fame shows you how to capitalize."

The truth is, all business owners should have a presence on social media because that is where consumers are. Being the CEO, founder, or owner of a company doesn't mean you should hide behind a team of social media marketers. 

If you're a budding entrepreneur, your company brand will have a lot in common with your personal brand.

Some easy ways that you can move the needle on making your business or personal brand a standout in 2018.

The best way to maximize the value of LinkedIn is to get into the habit of engaging with the platform on a daily basis.

Here’s how you can maximize your visibility and your value by placing LinkedIn at the center of your digital branding strategy.