A recent survey by my company of 181 marketers and their agencies found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018.
Read MoreFrom the mommy bloggers creating a brand new industry in the late 2000’s, to the Insta-famous street style stars that popped up a few years later, to present day teens achieving fame via YouTube beauty videos, the wild world of influencers continues to grow and change before our screen weary eyes. So where are we now?
Read MoreOnce again, Mark Zuckerberg shook up the world last week when he announced Facebook will change its algorithm to promote more personal content rather than news
Read MoreAlways evolving, influencer marketing now supports a diverse array of campaigns that go beyond traditional paid sponsorships.
Read MoreLaura Lee's social media following helped her launch a line of eye shadow called Laura Lee Los Angeles.
Read MoreThe studies contain a ton of great information, and I distilled the key findings into eight actionable tips.
Read MoreOne of the industries that has been most radically changed by Instagram is also the least talked about one: the modeling industry.
Read MoreMarketers are dedicating more and more time and resources to influencer marketing. I
Read MoreAB InBev is bringing its Stella Artois brand to the Super Bowl for the first time since its Big Game debut in 2011 with a 30-second spot called “Taps,” which stars Matt Damon.
Read MoreBrands are overwhelmed with options from influencer marketing companies who promise results. But how can you tell which company to choose?
Read MoreWith the rise of ad blockers, DVRs, and streaming music we don’t see as many ads as we used to; which is why influencer marketing is now the most effective form of advertising.
Read MoreInstead of pouring more money into television, print, or even conventional digital advertising methods like Google Adwords, brands are shifting larger portions of their budgets over to influencers.
Read MoreLaunched just 9 months ago on iOS and last month on Android, LIKEtoKNOW.it has just hit 1M registered users on their mobile app, bringing total users to 2.8M.
Read MoreLove them or hate them, one cannot ignore the impact that they maintain within the fashion industry.
Read MoreInfluencer marketing has expanded exponentially over the past several years -- it's now four times its size just two years ago.
Read MoreThe global influencer market is now worth over $1 billion and is rewarding top influencers with cross-border opportunities to expand cultures and personal brands.
Read MoreHere are five things we learned about influencer marketing in 2017.
Read MoreWith the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising.
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