Let's take a look at what the social media calendar of the year that went by looked like and what factors shall shape it in 2018-
Read MoreNational brands continue to invest big dollars in national television media, but trying to generate “breakthrough creative” is a high-risk, high-reward endeavor.
Read MoreIs influencer marketing worth that effort? Unequivocally yes, with one stipulation: that you do it the right way. First, you need to understand the landscape.
Read MoreMarketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media.
Read MoreThe dynamics of influence have changed significantly, and supposedly every user can express their opinion on products and brands publicly, impacting others with their point of view.
Read MoreInfluencers are often willing to let their followers be a part of the conversation, sharing their thoughts and providing feedback.
Read MoreBrutal showdown between a self-proclaimed social media influencer Elle Darby and the owner of The White Moose, a five-star hotel in Dublin.
Read MoreGoxip, a Hong Kong-based social shopping service, has raised $5 million to branch out into influencer marketing.
Read MoreWhen Twitter rolled out its expanded 280-character limit, the user response was highly polarized.
Read MoreGreat influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. I
Read MoreBrands and retailers will be quick to implement new technologies in 2018 and to be more innovative than ever to stay ahead of Amazon.
Read MoreBusiness owners, product creators and entertainers are continually searching for ways to get influencers to promote their products and services. Here are three branding strategies you can use on your journey.
Read MoreMillennials are digital natives — they know when you're faking it.
Read MoreFirst, focus was mainly on blogs- then it moved on to YouTube. Now it’s all about Instagram, which seems to be a favorite among influencers.
Read MoreInstagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they already follow.
Read MoreJake Kassan and Kramer LaPlante dropped out of college and founded MVMT with the idea of selling stylish, inexpensive watches that would appeal to Millennials direct to consumers over the Internet.
Read MoreAccording to one report, Facebook users watch 100 million hours of video every day, with livestreaming growing in popularity by the minute.
Read MoreThe World Surf League and Facebook have inked a groundbreaking agreement which makes the social media platform the exclusive digital home for the WSL’s live events for the next two years.
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